UNFCCC Launches New “Climate Neutral Now” Campaign

24 September, 2015 | Paul Chiplen
Categories: Carbon Offsetting, Climate Change

This week has seen the launch of “Climate Neutral Now”, a new initiative launched by the United Nations climate change secretariat that encourages individuals and organizations to measure their climate footprint, reduce their emissions as much as possible and then offset their remaining emissions.

One of the aspirations at the UNFCCC is to socialize the concept of a climate neutral society. Science tells us that however ambitious the emission reductions we agree on in Paris may be, we need to achieve a climate neutral society in the second half of this century if we are to avoid the worst impacts of climate change

The campaign has been sprinkled with some Hollywood star dust, with celebrities like Edward Norton and Vivienne Westwood and champion companies like Microsoft, Adidas, Sony and Marks & Spencer join the UNFCCC to call on everyone to join Climate Neutral Now.

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